Popzeez
Popzeez™ is a brand strategically created to break into the highly competitive collectible mini-figures market. ‘Every unit is a playset’ is the key concept that allows even the smallest marketable unit (popsicle) to deliver a complete play experience differentiating the brand from traditional non-functional figures. Clean shapes, seamless surface transitions and extreme attention to detail bring the brand's formal language closer to the art toy universe increasing the age range of the target consumer. Popzeez™ was developed for Intek and subsequently acquired and distributed by Jay at Play.